Pink Coverage is skewed away from metastatic breast cancer

Quote:
The National Breast Cancer Coalition says there are many "myths and misunderstandings" surrounding breast cancer and that the public has been misled into thinking scientists are close to finding a cure. That’s due in part to media coverage, which does not always “reflect the realities of the disease,” the group’s report says.
...
For instance, in an analysis of coverage during National Breast Cancer Awareness Month in October 2011, the report says, many stories focused on young women’s personal triumphs and effective treatments. “The majority of personal accounts were primary, early stage, breast-cancer diagnoses. Often times, a picture was painted of survivors who are disease-free and overcame the disease,” the report says. “Only about 1 in 9 articles portrayed women battling metastatic disease.”

http://www.thedailybeast.com/articles/2012/08/13/the-media-s-pink-ribbon-problem-coverage-is-skewed-study-says.html

NBCC is running a fund raising campaign till 8/31 with 2-1 matching from Joyce Goodman Fund:
http://www.breastcancerdeadline2020.org/homepage.html